Random Basics Digital Marketing Consultancy
Get more out of your digital assets. We learn your business inside and out and help you develop and realise a results-oriented strategy that grows’s your business bottom line.
What is SEO?
Search engine optimisation or SEO is the process and strategies by which the visibility of a website is optimised to show up in a search engine’s (Google) unpaid search results. This kind of search results are often referred to as “natural”, “organic”, or “earned” search results.
Higher ranked search engine results and the more frequently a site appears in the search results list, the more visitors it will receive and thus potential customers.
Search Engine Optimization Services Include:
- Onsite SEO Audits
Onsite search optimisation is a highly technical review examining the onsite SEO health of your core web pages. Determining actionable steps to help improve SEO performance.
- Backlink Analysis SEO Service
We’ll work to discover toxic backlinks that are holding you back from success, and develop tactical approaches for removal of backlinks and reclamation.
- Keyword Research
Strategic keyword research uncovers the best keywords your customers are using today, those already ranking and strengthens their importance on your site.
- Website Analytics Services
To know where you need to go, you need to know where you are now. We’ll assist you in measuring your efforts online, an integral part of any holistic program.
- Local Search & Citation Audits
We’ll target your customers and prospects with local specific keywords, increasing your visibility and driving traffic.
Why Do You Need SEO?
It’s evident above that properly optimizing your website for search engines is critical to your overall internet marketing strategy and success.
Ranking at the top of the Google search results for keywords related to your business can send thousands if not tens of thousands of targeted visitors to your website every single month.
Would your business not benefit from an increase in website traffic and visits to your online adress?
Valuable SEO Facts and Statistics
The top 5 URLs on the search results get 75% of user clicks.
75% of users never scroll past the first page of search results.
For Google, 18% of organic clicks go to the #1 position, 10% of organic clicks go to the #2 position, and 7% of organic clicks go to the #3 position.
70% of the links clicked on by search users are organic.
Google owns 65 – 70% of the search engine market share.
81% of businesses consider their blogs as an important asset to their business.
70 – 80% of users ignore the paid ads, focusing on the organic results.
Having a video on the landing page of your site makes it 53% more likely to show up on page 1 of Google.
A study by Outbrain shows that search is the #1 driver of traffic to content sites, beating social media by more than 300%.
On average, conversion rates are 10 times higher from search than from social on desktops.
Google accounts for over 76% of all global desktop search traffic, followed by Bing at 8%, Baidu at 7.5% and Yahoo at 7%.
How Search Works
by Matt Cutts
The life span of a Google query is less then 1/2 second, and involves quite a few steps before you see the most relevant results. Here’s how it all works.