What is digital marketing and how can digital marketing services grow my business?
We are often approached to what digital marketing services are available and what they entail.
At Rank Basics Marketing we specialise in SEO, Link building and outreach services. But there are so much more on offer to help you grow and improve your business.
You can check out our deeper look at our core services by following the links below.
A simplified look at digital marketing.
To be highly effective online you have to focus on creating a valuable user experience serving the user search intent with authoritative helpful content.
This process can be simply explained as follows.
Traffic or leads is attracted to your optimised designed website by way of organic search, paid advertising, social media or effective outreach. They land on a user experience optimised website that signals authority. trustworthiness and social proof. Their search intent is satisfied with valuable content that serves their needs and is optimised to convert them (cold lead) into a client, customer and raving fan of your products or services.
Your business can achieve this with an effective online marketing strategy.
4 Strategies and the digital marketing services listed.
The SEO Strategy
In today’s day and age, we’re all users of the internet. This is evident through the large utilization of notorious search engines like Google, Yahoo and Bing.
Whenever we have a question or are looking for a particular product or service, we turn to search engines to provide us with answers. However, with the excessive number of results that users receive, it can be overwhelming to choose from the wide variety of options.
It’s proven that users are more likely to click on the top five search engine results, ignoring the rest of the results. This can be very problematic and even detrimental to the growth of business if it’s the sixth or seventh result, ultimately leaving you excluded.
This is why SEO or Search Engine Optimization is vital to the success of your small business.
When it comes to devising an effective SEO strategy, it’s all about identifying target keywords that pertain to your business.
Keywords are the way that users find your business to ensure that your services align with their needs. If you notice that your keywords are too general and vague, you may want to opt for more lengthy keywords; the longer the keywords, the less competition.
Another effective way to build a solid SEO strategy is through product images. When users browse through copious amounts of search engine results that are mundane, boring and generic, your image results will catch their eye, alluring them in with your high-quality pictures.
Users aren’t just confined to looking at text-based web results but are also looking at the image results. By having crisp and sharp photos that clearly display your product and are engaging, these images will not only rank higher in search engines but also garner more users to your website.
- SEO Audit On-page and Off-page
- Backlink Audit
- Keyword Research
- Local SEO
- Competition Analysis
- Link building & Outreach
- Lead Generation & capturing
- Conversion optimisation
- Analytics and conversion tracking
- Technical SEO
The Content Strategy
Content encompasses a multitude of facets: the words on your website, your images and the multimedia that’s utilized. To improve the user’s experience, it’s crucial to have content that’s organized and displayed in an engaging, cohesive and relevant manner.
Devising a content strategy aids in identifying the goals of your business, how your content will be presented and the management of the content.
To create content that’s meaningful and resonates with your target audience, it’s important to write, speak and convey your thoughts in a way that’s aligned with your target audience’s level of understanding.
For example, if your target clientele includes the elite, you wouldn’t want to communicate in an informal manner, but rather you would want to communicate in a way that exudes a level of refinement and knowledge.
Identifying how your target audience speaks will also assist you when it comes to identifying keywords for an effective SEO strategy.
- Content Creation
- Content Marketing
- Content Audits
- Content Roadmaps
- Email Marketing
- Influencer Marketing
- PR Marketing
The Search Engine Marketing Strategy (Advertising)
SEM or search engine marketing is just one of the various ways to gain business recognition. When users utilize search engines like Google and Yahoo, businesses may pay these search engines to show ads relating to their business in the results.
This benefits users in discovering your business and helps your small business reach a wider audience.
Similar to a SEO strategy, a powerful SEM strategy includes the optimization of keywords. This may include utilizing natural search and paid search.
Natural search is a longer-term strategy, producing results pertaining to your identified keywords more slowly. Whereas paid search produces faster results but is limited when it comes to budget and the number of listings.
If you decide to do paid search/traffic, make sure that your advertising strategy is profitable by producing more sales versus how much you spend in the paid ads since advertising is suppose to make money and not be an expense.
- Facebook Ads
- Google Adwords
- Bing Ads
- Yahoo search ads
- Paid search ads
- PPC (pay-per-click)
The Social Media Strategy
An effective and brilliant social media strategy is crucial to the success of your small business. It aids your small business in reaching a wider audience and promoting business growth.
Besides, how do you expect your business to grow when only a small fraction of consumers are aware of the services you offer? It’s a well-known fact that the majority of individuals spend a large amount of time on their mobile devices, such as their cell phones, laptops, ipads or tablets.
So why not take advantage of this?
To ensure that your business has a jump start, an effective social media strategy would include creating a Facebook page. Facebook is home to over 1.49 billion active users every month, with 900 million of these users using the website every day.
In fact, every minute there are over 49 million posts. So why wouldn’t you want to be thrusted into an environment where a portion of these 49 million posts a day could be dedicated to your business, raving about how awesome your business is and the quality of your services?
By creating a unique, original and customized Facebook page that’s tailored to the needs of your small business, your business is now actively involved in a stimulating and success-enhancing environment.
- Social media marketing
Design and Other Digital Marketing Services
- Graphic Design
- Web design
- Reputation Managment
- Mobile Marketing
- Website and Blog management
- Logo Design and Branding