As hunting digital marketing specialists, we are often asked which are the best and most cost-effective, online methods to generate new visitors that will convert to sales.
The hunting industry competition is fierce as more hunters look towards getting the best value for their hunt and more hunting opportunities.
To attract more hunters, you must consider many factors that will help generate more traffic to your website and, in turn, convert that traffic into loyal returning customers.
There are many strategies that you can use but having a strategy in place is crucial.
In this report, we are going to focus on longer term strategies that will increase website rankings in Google and put your hunting industry business in front of more people.
If you are asking the question, “How do I get my business to rank on page 1 of Google?”, we are going to show how important search engine optimisation and social signals are to rank a website.
Top 20 Hunting Digital Marketing Focused Websites ranked according to their online marketing efforts!
How does Google interpret your hunting digital marketing efforts?
Google uses over 200 different ranking factors in their algorithm. We started off by looking at backlinks a very important factor in ranking a website.
Backlinks are links that come to your website from another website. Google looks at backlinks to your website as a sign of trust and authority for the niche you are in.
Not all backlinks are weighted the same, and this plays a factor in the rankings. A website could have thousands of backlinks that come from non-relevant and spammy sites, and it will not rank as high as a website that has a few hundred quality backlinks.
Google looks at backlinks to your website as a sign of trust and authority for the niche you are in. Not all backlinks are weighted the same, and this plays a factor in the rankings.
A website could have thousands of backlinks that come from non-relevant and spammy sites, and it will not rank as high as a website that has a few hundred quality backlinks.
Getting social signals for your website social media is a very important factor as well in digital marketing. When searching for hunting opportunities, your potential hunters will want to know what other people thought and if there are any reviews etc.
They will also want to see a visual story of your business, your setup, past guests, and the people that work in the hunting industry.
Keeping in touch with your followers and past guests give the impression to the world that you care for your guests and care enough to take the time to keep everyone updated.
Being active on social media will make you remembered when it is time to book their long-awaited hunt. We used Facebook and Twitter to measure the social signals in this report.
Rank Basics Marketing added these factors together to get 20 of the best-hunting sites with various rankings.
As you can see from the findings is that backlinks and social signals play a role in the ranking of these sites. Three Fork Ranch has a healthy backlink setup even though they don’t have the muscle with the social signals they still rank on top.
In the case of Graig Boddingtons blog, he has strong social signals which push him into no. 4 on our list.
How do I beat my competition with better hunting digital marketing?
Google puts a lot of trust in websites that have a strong non-spammy backlink profile as well votes of confidence through social signals.
Following these practices by building quality links and generating a social profile with consistency will help your website climb in rankings.
Here are #8 ways to get backlinks:
- Local and national directories
- Video submission sites
- Guest articles on other websites
- Online Travel Agency websites
- Broken Backlinks
- Social Media
- Internal Links
There are many more resources as well. If you are unsure on how to do this yourself, you should consider hiring a professional SEO company that specializes in your niche.
Social Media & Social Media Interaction
In the outdoor industry, social media has become vital in attracting new customers, keeping existing customers, and building a strong reputable brand for the future.
Social media interaction can be a lifeline for any business with the public.
If leveraged correctly, social media can be a great platform to interact with your past, present and future customers in a unique and personal way.
This can create an online following for your brand and can encourage others to choose your service or product.
Social media also gives you the opportunity to respond to a feedback or comments about your business.
Social sites that focus on imagery such as Instagram allow you to take people on a visual journey that builds up their dreams to come to your hunting industry.
Not only can you show your best visual content and you can also tell the story from behind the scenes, showcasing the people that help make your business the best place on earth.
Tips for Social Media:
- Be Consistent.
Have a schedule and stick to it. There are many tools that can automate the scheduling of your social media posts. Having a consistent structure lets your guests know that you are always open for business.
- Be Interactive.
This is the perfect platform to interact with current guests, past guests, and future guests. If you talk to your customers, they will respond by showing you loyalty.
- Respond to Comments.
It does not matter if the comment is great or horrible, if you do not respond it shows that you do not care or can’t be bothered taking the time to communicate.
Now that you have a plan to get more links and be more active in your social media, it’s time to figure out the next step.
To really push past your competition, it’s time to focus on the rest of Google’s 200+ ranking factors.
This includes keyword research, fixing onsite SEO, creating content, etc.
The more people that see your brand online, the higher the trust becomes, and the more people will use your product or services.
If you would like us to have a look at your business you are more than welcome to fill out our free discovery consultation form!